Client: Green Peak Electric
The challenge of silent power When the team from Green Peak Electric Vehicles first sat down in our studio, they didn’t talk much about "disrupting the market" or "synergy." Instead, they talked about the quiet of a mountain pass at dawn. They talked about the specific steel-grey of a fleet depot before the sun hits it. They are a brand built on the concept of silent, reliable power: electric vehicles designed for the long haul, for the rugged terrain, and for the businesses that actually keep the world moving.
Their existing digital presence, however, was a bit of a loud mess. It felt like a generic tech template from 2018: cluttered, bright neon accents that didn't fit their mission, and a navigation structure that made finding vehicle specs feel like a chore. As a Squarespace web designer, my job wasn't just to give them a "pretty" site. It was to build a digital home that felt as grounded and dependable as the trucks they manufacture.
They needed a custom Squarespace website that could handle high-resolution imagery, complex spec sheets, and a customer journey that leads a fleet manager from "curious" to "enquiry" without a single unnecessary click.
Defining a strategic palette
Every great build starts with a mood. For Green Peak, we wanted to avoid the "typical" electric vehicle tropes. You know the ones: glowing blue lines, futuristic grids, and sterile white backgrounds. Green Peak is about the earth. It’s about utility. It’s about the "Peak" in their name.
We developed a visual language that we call "Industrial Organic." We leaned into deep forest greens (the backbone of the brand), slate greys (the operational reliability), and a soft cream white (for clarity and breathability).
A better brand palette usually means:
Building immediate trust through professional, muted tones.
Allowing the product photography to stand out rather than compete with the UI.
Creating a sense of longevity: this isn't a "flash in the pan" startup.
We chose a geometric sans-serif for the typography. It’s legible, modern, and feels engineered. On a premium Squarespace site, the typography does a lot of the heavy lifting. If the font feels flimsy, the trucks feel flimsy. We weren't going to let that happen.
Why we choose Squarespace for innovators
People often ask why a high-end EV company would use Squarespace. "Isn't that for photographers and coffee shops?" they ask. As a Squarespace expert, I usually just show them the backend of a site like Green Peak’s.
Squarespace provides a stable, secure, and incredibly user-friendly foundation. For a growing company like Green Peak, they don't have time to manage server updates or patch security holes in a bloated WordPress build. They need to be able to jump in, update a spec sheet, add a new charging partner, and get back to building vehicles.
We used Squarespace’s Fluid Engine to create bespoke layouts that feel completely custom. We didn't use a single "out of the box" template section. Every block was placed with intention. A stronger technical foundation usually means: • Faster load times for users on the go. • A backend that doesn't require a computer science degree to update. • The ability to scale content: like their "Journal" or "Fleet" sections: without breaking the design. The "Fleet-First" design philosophy The heart of the Green Peak site is the Fleet section. This isn't just a gallery; it’s a tool. We designed a clean, grid-based interface that allows potential buyers to see the modularity of the vehicles. A close-up of the custom Squarespace 'Our Fleet' section showing modular EV vans In a world of visual clutter, we chose whitespace. We wanted the user to feel like they were in a highend showroom, not a bargain bin. Each vehicle page follows a rhythmic structure: Hero image, Key Specs (Range, Payload, Charge Time), and a clear "Download Full Specs" call-to-action. We focused on the concept of "intention." Every element on the page has a job. If a button doesn't lead to a conversion or a vital piece of information, it doesn't belong on the site. This pragmatic approach is what separates a DIY site from a professional build. Building for the mobile environment Fleet managers aren't always sitting at a desk with a 27-inch monitor. They’re often on-site, in the field, or traveling between depots. This meant the mobile experience couldn't be an afterthought: it had to be the priority
